Volkswagen, which translates to “people’s car”, has made a string of announcements lately that expresses its commitment to become the American people’s car.
The automaker that is perhaps best known for its luxury vans has chosen to focus so strongly on the American market because they believe it is their best opportunity for growth.
We here at Neil Huffman Volkswagen are happy to hear that Volkswagen is going to be giving increased attention to American customers, because American customers are our customers.
The Goals of Volkswagen
One of the Volkswagen big end-of-decade goals is to increase their current 4% market share up to 10%. It is ambitious, especially with all of the national and international competition already vying for Americans’ attention and money, but Volkswagen has more than just a dream here: they have a strategy.
That strategy involves a number of things, including focusing on the classic American styles of cars, such as pickup trucks and large SUVs.
Playing a Part in the Electric Vehicle Revolution
Another thing Volkswagen has set its sights on is becoming a major force in the electric cars market, which is another aspect of the American car market that is slowly but surely becoming a popular option among drivers. For instance, the brand-new Volkswagen ID.4 is one of this year’s most talked-about EVs among enthusiasts.
That ID.4 starts production in August, in the Volkswagen production plant in Chattanooga, Tennessee.
Though the majority of car makers, including Volkswagen, are still creating hybrid and fuel vehicles for the foreseeable future, there is still a general trend towards creating electric vehicles (EVs) that every current or potential car owner ought to realize.
For those who can afford it, Volkswagen electric vehicles are cars that you can take around the whole country, given the expanding network of charging stations that have been popping up all over the nation.
But that’s not all—in addition, Volkswagen is also reviving the classic Scout lineup, which has a multitude of serious car fans talking.
What is the Scout, and Why is Volkswagen Reviving It?
Originally manufactured by truck and tractor manufacturer International Harvester, the Scout brand has come to be associated with mid-20th century Americana, long road trips in a family station wagon through farm-side highways where tractors work the land in their serene unhurried pace, the kids in the backseats waving to the farmer.
Volkswagen has created a new company with the name Scout in the hope that they can capture the simple and rugged aesthetic of the pickup trucks and SUVs that Scout, and American drivers, well represent.
To put a precise number to that hope, Volkswagen is hoping to sell about 250,000 Scouts every year in America. It is currently unknown whether these new-generation Scouts will be sold outside of the U.S.
This will also mean job growth here in the states, as these Scout factories will likely be here in the United States.
Check out Neil Huffman Volkswagen for more updates on the world of Volkswagen, or to buy or sell a Volkswagen. For other non-Volkswagen vehicles, be sure to reach out to us at Neil Huffman, and we can help you find the car for you!
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